Named editor in chief of the venerable alternative weekly in 1978, he was not welcomed with open arms. But his commitment to strong journalism won people over.
David Schneiderman, an editor turned publisher turned chief executive of The Village Voice, the granddaddy of alternative newspapers, whose 28-year tenure ran from its era of downtown-bestriding indispensability to a long, slow fade in the internet era, died on Friday in Edmonds, Wash., near Seattle. He was 77.
His daughter, Kate Schneiderman, said the cause of his death, in a hospital, was pneumonia brought on by chronic lymphocytic leukemia, with which he was diagnosed two years ago. He lived in Woodway, Wash.
After being named editor in chief in 1978, Mr. Schneiderman elevated The Voice’s journalistic game, diversified a newsroom that was nearly all white and all male, and reckoned with an increasingly competitive landscape in which traditional newspapers and magazines imitated The Voice’s cutting-edge cultural and media coverage, as well as its insouciant tone.
His own hiring by Rupert Murdoch, who bought The Voice in 1977, added a chapter to the paper’s famous anti-establishment culture.
The staff vowed in a statement to refuse to work “for any new editor imposed on us in secret and without warning by the management.” Mr. Schneiderman could not take up his job for months until his predecessor’s contract expired. The staff backed down from its threat.
He entered the faction-ridden newsroom on 11th Street and University Place, where journalists defended their right to inject opinion into their copy and to refuse editing, as a coat-and-tie-wearing former editor of The New York Times, a favorite Voice foil.
