The CNBC Sport videocast brings you interviews with the biggest names in the business. In this week's episode, CNBC's Alex Sherman sits down with Matt Hong, President of Sports at Versant. They spoke about Versant's first-ever sports media rights deal with USGA, and how Versant plans to compete, grow and redefine its place in sports media during this pivotal transition.
Watch the full conversation above, and sign up to receive future editions of the CNBC Sport newsletter straight to your inbox: https://www.cnbc.com/lander?id=sport-newsletter
Chapters:
00:00 Introduction
00:19 Breaking into the game
02:36 The streaming playbook
04:45 Inside Versant's game plan
06:31 The battle for sports rights
08:22 The case for Versant
10:32 The future of Versant
11:29 Olympic ambitions
12:20 Creating our own destiny
Reporter: Alex Sherman
Senior Field Producer: Jessica Golden
Edited by: Tim Hurt
Animation: Jason Reginato
Additional Footage: Getty Images
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Inside Versant's Sports Strategy
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