Martin, a 30-year-old close ally and staffer to the president, uses her iPhone to show the inner workings of Trump’s day-to-day life while working with a network of new media to dominate the social media space for the administration.
Much of the praise came after a Washington Post profile was published on Thursday.
An adviser to the president posted and praised the Washington Post story.
“A surprisingly good read about @margomartin in the Washington Post today,” Alex Bruesewitz wrote. “I’m shocked they treated her fairly! Margo is one of the most underrated yet impactful members of Team Trump! Her content has been viewed billions of times over the past year!”
Martin’s content, for her nearly 400,000 Instagram followers, consists of vertical photos and videos shared across her feed and story daily, often with White House press secretary Karoline Leavitt.
“She’s a force!” wrote social media star and former Rep. George Santos on X.
“Margo rocks,” Libs of TikTok, a conservative media account, wrote back on X.
According to a Pew Research Survey, about 53% of Americans get at least some of their news from social media, reinforcing the importance of using it for political strategy.
Martin’s content receives millions of views, showcasing to Americans what Trump does on trips to foreign countries, meetings with world leaders, and attending big parties, among other activities.
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The content provides easily shareable photos and videos for conservative media to receive an even larger outreach than from Martin’s account or any official account.
Before becoming a social media star of the Trump administration, she served as a press assistant during his first term, then moved to Palm Beach, Florida, to continue working with the president during the tenure of former President Joe Biden.
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