In the streaming era, incremental news from a tiny upstart with limited content, few bells and whistles, and zero original programming normally wouldn’t command too much attention.
Unless the majority owner of that upstart is President Trump.
Truth+, the little-known, year-old video streaming service started by Trump Media & Technology Group, said last week that it had expanded globally. The announcement helped generate enough buzz to bump up the price of the holding company’s sagging stock, at least for now.
It also provoked a question: What is Truth+, anyway?
Trump Media and Technology Group, a publicly traded company, announced plans in late 2021 to introduce a video-on-demand service called TMTG+. The company said the service would focus on “non-woke” entertainment. In press materials, the company cast TMTG+ as a direct competitor to Netflix, Disney+ and Hulu.
Nothing more was said about it until April 2024, when Trump Media’s president and chief executive, the former Republican representative Devin Nunes, said it “had finished the research and development phase of its new live TV streaming platform” and would soon begin rolling it out.
“We aim to provide a permanent home for high-quality news and entertainment that face discrimination by other channels and content delivery services,” Mr. Nunes said.
